What are some lessons learned from past export experiences? Who are the main domestic and foreign competitors? Is the trend of sales and inquiries up or down? Which product lines are talked about the most?Īre domestic customers buying the product for sale or shipment overseas? If so, where? With which countries has business already been conducted, or inquiries already received? What are the expectations? How quickly does management expect export operations to become self-sustaining? What level of return on investment is expected? How committed is top management to exporting? Is exporting viewed as a quick fix for slumping domestic sales? Will export customers be neglected if domestic sales pick up? Should I attend a trade show where international buyers are present?Īre the reasons for pursuing export markets solid objectives (such as increasing sales volume or developing a broader customer base), or more frivolous (for example, the owner wants an excuse to travel)? What kinds of social media should I use to build awareness? Should I sell on third-party eCommerce platforms? What modifications, if any, should I make to my website for marketing purposes? Given an estimate of the shipping costs, what is my pricing strategy? What is the cost to get my product to market (freight, duties, taxes and other costs)?
What, if anything, do I need to protect my intellectual property? to export, or the buyer’s government to import, the product?ĭo I need to modify packaging or labeling? What modifications, if any, must be made to adapt my product for export markets?ĭo I need special licenses or certificates from the U.S. What need does my product or service fill in the global marketplace? Here are more in-depth questions to answer when building your export plan. How will the results be evaluated and used to modify the plan? What will be the cost in time and money for each element? What personnel and company resources will be dedicated to exporting? What will be the time frame for implementing each element of the plan? What specific operational steps must be taken and when? How will your product’s export sales price be determined? What are the special challenges (for example, competition, cultural differences, and import and export controls), and the strategy to address them? What are the basic customer profiles, and what marketing and distribution channels should be used to reach customers? Which countries are targeted for sales development? Which products are selected for export development, and what modifications, if any, must be made to adapt them for overseas markets? Evaluate your product/service’s Export Potential. This Sample Outline of an Export Plan can help you organize your work. If your company chooses indirect export methods or sells via your or a third party’s website, you may use much simpler plans.Īs you develop an export plan, consider the following questions for each market.
The initial planning effort itself gradually generates more information and insight. Decide on a pricing strategy for the product or service, and.Conduct market research on the countries of interest,.Identify the product or service to be exported and check its export potential,.These mini-multinationals are becoming more common, and your company can be one of them. exporters export to only a single market (predominantly Canada), many small exporters sell to more countries than they have employees, and these sales account for a growing percentage of total sales. Remember that while 59 percent of all U.S.
Without a plan, your business may overlook better long-term growth opportunities outside of the domestic market. Written plans give a clear understanding of specific steps that need to be taken and help assure a commitment to exporting over the longer term. It can also motivate your team to reach goals. Companies Currently ExportingĪn export plan helps you understand the facts, constraints, and goals around your international effort. Use it to create specific objectives, decide on implementation schedules, and mark milestones of your success.
0 kommentar(er)
